Meet Maggie, Your AI Tour Guide
A conversational AI tour guide built by Ant Touring and ArborAi
Say hello to Maggie. A conversational AI tour guide built by Ant Touring and ArborAi.
Maggie gives you something no map or sign ever could: a place explained as you move through it, in your own language. Every story we tell on tour — the history, the meaning behind it all — travels with you. Right now she speaks 27 languages.
More on that below, because it matters more than you might think.
How Maggie Started
Maggie began life as an avatar on this website. Her job was simple: help visitors understand what we do and answer their questions along the way.
She works a little like a chatbot, but the experience feels quite different. Maggie listens to what you say and builds the conversation from there. Each reply responds to your actual question, not a script. It feels less like clicking through a menu and more like chatting with a real person who knows our tours inside out.
Maggie Hits the Road
The next version of Maggie is where things get exciting. She is built for the self-drive market, and she lives on your phone as a travel companion you can talk to.
No more squinting at printed guides or reading signs from the car window. You just ask. Where is a good coffee stop? What is the story behind this cliff? Is there a short walk nearby worth doing? Maggie has a large database of local knowledge, so she can point you to coffee places, ice-cream, gentle walks and hidden corners you would otherwise drive straight past.
She also keeps you on track. Maggie tells stories, shares travel advice and helps you manage your time, so you see what matters without the day slipping away from you.
The real difference from older audio guides is the conversation. Maggie learns about you as you go and shapes her guidance to suit you. And she is lovely to travel with.
A Guide Who Speaks Your Language
Here is what sets Maggie apart. She converses fluently in 27 languages.
Many visitors who travel the Great Ocean Road and other iconic Victorian routes do not speak English as a first language. For them, Maggie means something well beyond convenience. It means a deeper, more personal connection with the places they are visiting, told in the language they think in.
We believe this is a real opportunity for Victoria to stand out as a destination on the world stage.
Maggie Speaks 27 Languages
- English
- Arabic
- Bengali
- Bulgarian
- Chinese
- Croatian
- Czech
- Danish
- Dutch
- Finnish
- French
- German
- Greek
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Malay
- Maltese
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Slovak
- Spanish
- Swedish
- Tagalog
- Tamil
- Turkish
- Ukrainian
- Vietnamese
Seen at the Australian Tourism Exchange
We recently showed a working version of a Maggie-guided Great Ocean Road experience at the Australian Tourism Exchange (ATE). The response went beyond what we had hoped for.
Operators told us they had never seen this kind of technology used in tourism before. Many said they felt confident they could offer it directly to their own self-drive customers.
What Comes Next
For now, Maggie is here to guide you around our website and help you plan your trip. Have a question about a tour? Ask her.
The travelling version of Maggie is in development, and we cannot wait to introduce her to the road. Watch this space.
Frequently Asked Questions
What is Maggie?
Maggie is a conversational AI tour guide built by Ant Touring and ArborAi. On our website she helps you understand our tours and answers your questions. The travelling version, currently in development, lives on your phone and talks with you as you explore.
How is Maggie different from a normal chatbot?
Maggie listens to what you say and builds the conversation from there. Rather than following a fixed script, she responds to your actual questions and learns about you as you go. It feels more like talking to a real guide than clicking through menus.
Which languages does Maggie speak?
Maggie converses fluently in 27 languages with more to come.
- English
- Arabic
- Bengali
- Bulgarian
- Chinese
- Croatian
- Czech
- Danish
- Dutch
- Finnish
- French
- German
- Greek
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Malay
- Maltese
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Slovak
- Spanish
- Swedish
- Tagalog
- Tamil
- Turkish
- Ukrainian
- Vietnamese
Do I need to download an app to use Maggie?
Maggie will initially be a web app available to download from our website with a code to give access for the tour you have booked. That tour will have all the information Maggie requires to help make your self-drive experience more fun and rewarding.
Is Maggie free to use?
Maggie on the website is free to use and have some fun with. Tour guide Maggie will be available to purchase to enhance your self-drive as of late September.
When will the travelling version of Maggie be available?
Late September 2026.
Which tours can I take with Maggie?
Initially we will develop Maggie to do a 1-day and a 2-day Great Ocean Road tour as these are the most popular ways to self-drive the Great Ocean Road. We then plan to further develop the tours we offer during 2027.
Can I use Maggie on a self-drive trip?
Yes. The travelling version of Maggie is built for the self-drive market. She recommends coffee stops, short walks and local spots, tells stories about the places you pass, and helps you keep to time.
Does Maggie work offline?
Where there is no coverage there will be pre-recorded information that will still be presented in a fun and engaging way by Maggie. Most importantly, those pre-recorded parts will also be available in your chosen language.